‘The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope.
Brave New World Revisited
‘The world we see that seems so insane is the result of a belief system that is not working. To perceive the world differently, we must be willing to change our belief system, let the past slip away, expand our sense of now, and dissolve the fear in our minds.’
Pioneering American Psychologist and Philosopher trained as a Physician
The first educator to offer a psychology course in the United States
‘To begin the process of sorting out our lives, we must own and appreciate the circumstances we found ourselves in right now–continuously.
Realize that in this moment we are exactly where we once decided we wanted to be. There is no point in second guessing the wisdom behind our decision. It made sense at the time.
When we assume responsibility for our lives, we will begin to appreciate the wisdom of all our creations, and we will find in them empowering lessons. As we learn, the solidity of our reality will begin to soften and dissolve layer by layer until we behold the core beliefs that created it.’
Founder of Avatar, a series of self-development courses
‘The man who follows the crowd will usually get no further than the crowd. The man who walks alone is likely to find himself in places no one has ever been before.’
Author for American greeting card and poster company
‘The only reality is the one we have inside us. What makes most people’s lives so artificial and unworthy is that they falsely regard outside images as reality and they never allow their own inner world to speak.’
German Poet, Novelist, and Painter
His best-known works include Steppenwolf, Siddhartha, and The Glass Bead Game, each of which explores an individual’s search for authenticity, self-knowledge , and spirituality
‘Great spirits have always encountered opposition from mediocre minds. The mediocre mind is incapable of understanding the man who refuses to bow blindly to conventional prejudices and chooses instead to express his opinions courageously and honestly.’
German-born Theoretical Physicist
Winner of the 1921 Nobel Prize in Physics
‘Until you make the unconscious conscious, it will direct your life and you will call it fate.’
Swiss Psychiatrist and Psychotherapist
Founder of Analytical Psychology